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This web page swans-nest.com has the following in the homepage, "Welcome to the Swans Nest - Serving you since 1876." We saw that the website also stated " Carianne and Nick welcome you to this family orientated pub restaurant which re-opened in March 2013." It also said " We have over 30 years joint professional service and training in local hospitality establishments in Devon, but are part of a family management team who own and manage other similar establishments across Dorset. Please check the re-vamped web site for future announcements. Take a look at our new menu which features our famous Carvery." The header had eating out Exeter as the highest ranking optimized keyword. It is followed by pubs in Exeter, Exeter pubs, and exminster pubs which isn't as ranked as highly as eating out Exeter. The next words swans-nest.com used was pubs in exminster. carvery was included but will not be understood by search parsers.